Ra Ra a a aa
Roma romum ma
GaGa oo la la
If you own a radio, a TV or a computer with an internet connection, chances are you know from where the above quote comes from.
Lady GaGa’s ‘Bad Romance’ was an international mega-hit and its mere lyrics conjure up images of an angry, near-naked Lady GaGa incinerating her lover on his death-bed.
The highlight of the song is of course the totally non-sense hook, which she screams aloud all through the song. In a strange way, the lyrics convey her anger more efficiently than any meaningful, grammatically-correct sentences could have. The hook touches the most primitive part of our brain.
In her album ‘Born This Way’, Lady GaGa dedicates a whole song to scheisse or bullshit. The song is about female empowerment, and its hook may arguably be the most ‘hooking’ in the pop world. It consists of broken English, German and maybe some French, all mixed up into a non-sense fruit salad.
And, like Bad Romance, Scheisse’s hook is powerful.
The ‘Non-Sense Song Syndrome’ recently reached Indian shores.
A Tamil movie song, ‘Kolaveri Di’, consisting of broken English and some Tamil words went viral all over India.
But this syndrome is not limited to the songs. It’s even found on the back-side of chips packets. In India, one can find a Hippo urging you to share your chips with others to fight hunger in broken English.
But this phenomenon is not new. The anti-art movement, DaDa, invented sound poetry, consisting of sounds only with no meaningful words.
A classic example—
By Hugo Ball
So my question to you is this –
Is gibberish more adept at conveying emotions than meaningful, grammatically correct sentences?
Or more importantly —
Will gibberish replace grammatically correct sentences as the prime way of communicating with others in this Internet-era where people already talk in SMS-language?